ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES

Online ISSN: 1986-3497

Keyword: dysfunctional effect

1 result found.

Research Article

The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage

Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria

Online Journal of Communication and Media Technologies, 2(2), April 2012, 141-152, https://doi.org/10.29333/ojcmt/2383

Journal Details

Founded In: 2011

Published: Quarterly

Language: English

APC: €950

Indexed in ESCI & SCOPUS

Impact Factor (IF): 0.7 (2023)

Five Year IF : 0.8

JCR Category : Q2

JCI : 1.07 (2024)

CiteScore 2024 : 3.3

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